Telecom
for PRIDE
by PROFESSIONAL
trough BREAKTROUTHT
With INITIATIVE
SKTelecomis poised to lead the creation of innovative mobile lifestyle with expertise in thetelecommunications industry.
Current state ofTelecommunication industry
How does SKTelecom maintain their customer efficiently?
Segment Marketing
Analyzing thecustomer's data based on database and segme
customer's propensity.
1.2 Background
SKTelecom has highly market shares in 1999 years, but has structure weaker than competitors in early 20's market. Considering characteristics of a mobile phone that relatively does not happen often change when once you select a brandand late 20's-30's market is already close to saturation. So the weakness of early 20's market in the future to maintain m
customer's propensity.
1.2 Background
SKTelecom has highly market shares in 1999 years, but has structure weaker than competitors in early 20's market. Considering characteristics of a mobile phone that relatively does not happen often change when once you select a brandand late 20's-30's market is already close to saturation. So the weakness of early 20's market in the future to maintain m
The continued support, affection, and encouragement of our valued customers has made possible the two decades of brilliant accomplishments by SKTelecom.
Based on rapid network advancement, the information communication sector is facing unparalleled changes that are dismantling the boundaries between the realms of different industries. To meet the challenges ofthese paradigm shifts, SK
is introduced tothe market, creating a competitive environment for mobile companies. And Smartphone customers expect faster connection when using their devices. Most Smartphones run with 3G network. But the newest technology coming out is 4G coverage. 4G network promises faster connection and better coverage. But full 4G connection is not completely ready, and because of that, 3G coverage still