KoreanAirline.
(2) ROE
① Koreanair
350 hundred million ofthe amount of capital has been increased in 2006 compare to 2005. On the other hand, ROE has been increased, because 90% of net income has been increased. Investors can expect better a return, but it can't be higher than an increase ofinvestment rate inAsianaAir.
After analyzing ROA and ROE, KoreanAir's size of asset is
Asiana joined ‘Staralliance flight’, which is company ofthe biggest of world. So isoffering variety and good flight service to customers. Finally thetotal sales isincreasing to present.
Compared present to last years, AsianaAirline’s thetotal sales are decreased. AsianaAirlines recorded the amount of loss 236,680,740,000won. But big damage is not. Because ‘KoreanAir’ which is c
to valuate that company. That’s why we selected KoreanAirto analyze.
1. Business Strategy AnalysisKoreanAir’s Vision isto be a Respected Leader inthe World Airline Community, and mission is Excellence in Flight that includes operational Excellence, service Excellence, and innovative Excellence.
KoreanAir established on March 1, 1969. Their main areas of business are Passenger, Car
of 2008. South Korea, coupled with the Won depreciation, the number of annual foreign tourists decreased by 10% over the previous year. However, Koreanairline's annual sales of 2008 increased 15.9% over the previous year to 10 trillion 2,126 million won. It isthe first time it exceeded 10 trillion won since its establishment. Sales revenue of 2008 was approximately 126% of sales in 2006, and th
The edge KoreanAir has over its competitor came from various factors. It not only had more aircrafts and service routes, but also had higher reputation inthe global market. The firm isinvolved in 'Sky Team', the group of alliances in global airline industry, which allowed it to provide customers with better service routes. Also, they had a better know-how inthe freight sector. AsianaAirlines