new life style as quickly as the other SNS such as Facebook, and as the smart phone becomes the main device for using the SNS the old users of Cyworld moved to Facebook at a speed of blink.
As a result there is very small number of users remaining on Cyworld, and in the contrast, the Facebook has more than a billion users worldwide. However, are people really satisfied with the Facebook and ot
1. Market analysis
Expansion of unisex casual market
Recently, another trait of the unisex casual is that the average age of the consumer becomes high. It is generally believed that only teens look like unisex style. But, to our surprise, career women and young people (below 10 years old) are joining new fashion mode destroying formal styles. This phenomenon is being accelerated because p
and producing the tea products. We can use the image of beauty and health. So Gorosoe water can enter this market. And we target the 20-40 years old people.
What do customers do with the firm's products?
These days, people are interested in the health. So many products which focus on well-being have been produced such as the organic food. The customers who drink Gorosoe water want to be hea
styleand fashion.
1) Target consumer : Young generation(18~22 years old)
- Young generation, disappointed about existing female brands which just follow brand-name products’ styleand are unreasonable about the price, are sensitive about trend and can make a rational decision.
2) Brand concept:
- New multi-spa brand
- Own style
In spite of the basic product, it makes customer fe
and wants.
What we need to consider is the lack of awareness about brandnew toilet in Korea. Most of Korean has no intention to invest their money on a toilet. In the old times, Korean has avoided mentioning about toilet and defecation. This tradition has been being disappeared, but there still has not been a new conception about toilet which related with health management. That is the reason w