ofthe consumer becomes high. It is generally believed that only teens look like unisex style. But, to our surprise, career women and young people (below 10 years old) are joining new fashion mode destroying formal styles. This phenomenon is being accelerated because people related to advertising business and venture business pursuing more free style are continuously increasing. Inthese days age
the company to respond more quickly to changing trends in a competitive clothing industry. Moreover in SPAO, more than one thousand designers including Korea’s top designer Chang Gwang-Hyo closely work together to enhance the products’ quality and style. This number of working designers is overwhelming when compared to two hundred designers in ZARA and on hundred inUNIQLO.
However, the we
of from top to bottom. For example in case of common company, retail stores and franchise stores have to follow company’s framework. However UNIQLO promotes retail store oriented business management.
UNIQLO also considered that it is profitable thatthey open the store which offers the same service, the same quality andthe same goods at least cost. So they thought headquarter employees are
oftheUNIQLOis “Unique, Clothing, Warehouse”
Like this meaning, UNIQLO consistently provide fashionable,
high quality, basic casual clothes that anyone can wear
anytime anywhere – and always at the lowest possible market prices.
1) Product eveloping
HEATTECH
Fleece Jacket
Bra Top
2) Outsourcing
UNIQLO works with partner companies, principally in China, to manage p
the Korean market yet. And also TopShop from UK can be a potential entrant as well.
Substitutes:
Substitutes for UNIQLO would be the other competitors withinthe SPA market. If the consumers do not want to go toUNIQLO for personal reasons, they can visit H&M, ZARA, and GAP to buy similar clothing.
3) UNIQLO’s STP STRATEGY
Segmentation:
UNIQLO’s segmentation is un