2. Business activities and core competency
(1) The business performance of AP is mainly divided into two categories; Cosmetics and MC&S (Mass cosmetics and sulloc). The portion of profits generated by these performances is shown below.
Picture 2 Sales breakdown, IR presentation, 2010
(2) Products
Costmetics
MC&S
(3) Organizational Structure
In 2006, AMORE PACIF
organization are striving to be recognized in the business arena. With this objective, these organizations had been able to competently and effectively adapt to the situation in the market place by using generic strategies that enhanced their competitiveness. There are five different generic strategies that a business can choose.
These include cost leadership, differentiation, focused cost le
competencies in IT and increase sales.
IT as its Distinctive Competency
The mission statement clear Amazon’s IT act as a source of its competitive advantage, Amazon using it technology and the Internet develops utility of its service. According to the textbook, arrival of new technology often gives a company the opportunity to develop new business strategies. Amazon used the internet and t
Competence - 기술적 경쟁과 지리적 확장
점점 더 전기생산품회사들이 치열하게 경쟁하는 동안, 필립스는 오직 백열전구만 만들었다. 이 단일 업종 집중과 Gerard의 기술적인 위업은 중요한 혁신을 창조하는 회사를 만들었다. 회사정책은 오랜 계획을 수립하였으며 새로운 기기와 요소들이 발생할 때 마다
스무디킹이 고객에게 줄 수 있는 가장 큰 혜택은 다양한 건강 음료의 제공이다. 스무디킹은 스무디 제조에 있어서 합성조미료, 트랜스지방, 콘 시럽 등 인체에 유해한 6가지 첨가물을 일체 사용하지 않는 것을 원칙으로 삼고 있다. 또한 원재료 직거래를 통해 중간매매 과정에서 발생할 수 있는 원재료