A thing that we should watch for these outsourcing in the case of Nike is the fact that it practices outsourcing as a strategic perspective which increased competitive advantage rather than mere cost saving. As turning the products on the third- party, all of their capabilities were focused at technology development and distribution and marketing, therefore, Nike maximizes their value. However, d
Strategic Outsourcing
Amazon outsources some of its value chain activity to outside companies. Amazon is an online retailer and does not manufacturing the entire product it sells on its websites, outsourcing delivery service as well. Also, increasing number of B&M companies start its own online retail service after Amazon start the business, but they realize the high operating cost. When Interne
outsourcing skill. Nike outsourcing policy involves outsourcing non-strategic tasks such as manufacturing and deliveries to subcontractors. On the other hand, strategic tasks such as new product development are done at Nike Headquarters. This outsourcing policy decrease marginal costs and allows for a more flexible system.
Style
Nike’s management style is different from vertical and author
Abstract : 인터넷 사업을 처음 시작했던 닷컴과 기존 기업들은 거의 모든 좋은 전략들의 규칙을 무시하는 방식으로 경쟁해왔다. 이익에 초점을 맞추기 보다는 할인, 인센티브, 광고를 통해 무차별적으로 고객을 쫓아왔다. 고객들로부터 매력적인 가격을 이끌어내는 가치를 전달하는데 집중하기 보다는,
Outsourcing이란?
Outsourcing은 내부인력과 자원을 이용해서 수행하는 영역을 계획에서 실행에 이르기까지 외부 전문업체에 위탁하여 수행하는 전략적 활동을 의미한다.
Outsourcing 은 기존 또는 신규사업의 업무 중 전부(Total) 또는 일부 (Selective) 를 전문화되고 효율적인 Outsourcing 전문업체에 위임하는 경영