Original Company, Doosan Liquor BG
First started in 1977
Had own winery producing ‘Majuang’
Sticked to ‘Majuang’
After Free trade, good quality wines were imported.
Mergered into Lotte/ (Lotte took over Doosan.)
Corporate-oriented vs Product-oriented
- They’re focusing on 3 Main Brands
: Carmen, Santarita, Tiara
Sales Promotion : Customer & Midd
own variety in order to better control the variety of the environment.
Variety attenuators means that we (or like in this case Yuhan-Kimberly) filter the variety of our environment, so we only recognize the things in the environment that are interesting for us and ignore the ones that are not interesting. This happens by means of human physiology, individual endowments, and social conditionin
impact comes from a selection of our own Wild West condiments. And, who better to tell the story than Coyote Jack, master of the campfire grill!
⦁Mondo Subs is Compass’ own retail Submarine sandwich brand which offers a fantastic combination of freshly baked breads packed with the finest meats, cheeses and freshest toppings. Each sub and salad is made with our unique blend of spices
My Own Milk time! 캠페인 기획 흐름
1. 현재의 위기를 알고
2. 문제점을 분석
3. 가설설정과 검증
4. 결과에 따른 target segmentation
5. Life style 조사에 따른 캠페인 컨셉 도출
6. IMC 전략, 전술 제안
시장상황-정체기
결과적으로 기존고객의 요구에 부합하려는 노력이 우유소비 감소세를 멈추게 한 이유
own unique Product Line & Brand Marketing
We chose Dr. You Project in order to analyze how they changed their existing corporate image to a luxury brand and its unique product line.
3) Increasing of healthy food market scales
Recently, As well-being, lohas marketing a strong wind, at confectionery, healthy food market scales are increasing. The top of that is Dr.You. And also Dr.You co