제 1 절 연구의 배경과 목적
환경이 인간 행동에 영향을 준다는 것은 이미 오래전부터 알려진 사실이다. 이러한 소비 환경이 포함하고 있는 상황적 요인은 소비자들의 행동 이면에 숨은 일관된 의사결정흐름에 상당한 영향을 행사할 수 있다. 그 동안 소비자 행동과 관련하여 이루어진 연구들은 의
Chapter 1
The Airport Enterprise : Role and Scope of Activity
1. The Role and Scope of Activity of the Airport Enterprise
공항의 기업으로서의 역할과 범위
1) 공항
① 항공 운송 시스템의 필수적인 요소로 지역경제와 삶의 질을 높이는 절대적인 역할을 한다.
② 본래부터 복잡했던 관리 조정 양상을 포함한 다수
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
of this paper is to analyze the nature of the conflict between the three countries and find out how the crisis ended without escalating into war, using game theory and the elements of negotiation.
2. The Sequence of Events
2.1. May 1995 – February 1996: the Escalation of Conflict
In May 1995, the White House granted President Lee Tung-huiof Taiwan to visit Cornell University, to deliv
of Beijing. Following his return from U.S, he submitted a report to the Central Committee. In the report, he advanced the concept of "the development pathof China's peaceful rise", which can be sum up as "not only a pathof striving for rise, but also a pathof adhering to peace and never seeking hegemony." from his speech. According to him, China's rise will uphold peace, mutual co-operation an