The Immutable laws of Marketing
결국, 마케팅은 인식의 싸움!
컴퓨터 User들이 i3/5/7 CPU를 알 수 있도록!
Offline Performance Preview
그렇다면, 어떻게 접근해야 하는가?
수용자는 자신이 소유하고 있던 가치관과 일치하는 것이라면 내용을 수용하지만,
일치하지 않는 메시지에 대해서는 다른 반응을 보이지 않는다
performance.
Foreign pizza company takes over 50% of market share in Korea. Imsil Cheese Pizza is Korea
branded company which producing rice dough pizza. Imsil Cheese Pizza improving their quality
by using domestic produced rice, sweet potato or potato unlike other brands make pizza using
Chinese material.
Imsil Cheese Pizza has developed new products with unparalleled quality a
Volvo Car's strengths is the safety and quality, but weakness is the Volvo has
only safety and quality. in the table, The location of the Volvo is
High Price / Quality Strategies group. But Volvo car's business performance belong
to below the average. Nothing can be better such as Price, net Income, market
share, marketing, design, even technology of safety and quality. Moreover,
performance
Veloster is the same car as Avante
It needs that promotion strategies
- Performance and technology
“We need to use this aspect in order to
get target market’s interest toward the product”
“We can have them feel uniqueness by getting
things car since the car has whole new concept”
“If you buy a Veloster, you’ll be a fashionable and stylish person!
III. Comparative Analysis (4P and Business Performance)
Product
Nintendo is currently selling DS as their representative products, and it’s attractive in all age groups. Nintendo DS has differentiated technologies. Function of 2LCD monitors, touch screen, radio communication and microphone is their own technology that other portable game consoles do not have, which is only controlled with