Procedures/ Primary Research
1) Demography & Brief Interview Sheet
DIST
Possession of Luxurygood
Why did you buy Luxury good?
Price of luxury good
Definition
Price and Brand Quality?
Free shoping?
Kim
Hee Sung
1st
NO
more than 2 million
Expensive good
Positive
Prada bag, Gucci Shoes
2nd
YES
Enough ability in age
about 1million
product others think it's prestige
Positive
B. Questions for Discussion
1. Martha and the Trap-Ease America investors feel they face a once-in-a-lifetime opportunity. (1) What information do they need to evaluate this opportunity? (2) How do you think the group would write its mission statement? (3) How would you write it?
(1) Martha 와 투자자들이 Trap-Ease America의 쥐덫이 사업성이 있다고 판단하게 된 계기
1. Martha and the Trap-Ease America investors feel they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
Trap-Ease사는 혁신적인 쥐덫을 개발하고 상품화하여 시장에 진출하였다. 그러나 기대한 만큼의 판매가 이루어지지 않
1. Martha and the Trap-Ease America investors believe they face an once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
1) Information which they need to evaluate this opportunities.
현재 많은 어려움을 직면한 Trap-Ease America는 그들이 얻은 기회의 가
thinking. This paper is the study about differences of the ideal personality traits between the people in Eastern and Western culture and it will show you the influence.
1st Experiment
1. Hypothesis
Based on what we said earlier, we set up the hypothesis.
“Ideal personality traits are different in between Western and Eastern culture.”
2. Basic procedure of this experiment
We deci