1. Market situation-Analysis on Domestic Violence
1) couple violence occurrences
According to survey that carried out 2010, couple violence rate of married couple age between 19 and 65 appears 53.8%. More specifically, physical assault rate is 16.7%, emotional violence rate is 42.8%, financial violence rate is 10.1% and sexual abuse rate is 10.4%. Couple violence rate during whole life afte
Brand Explanation
MISSHA’s thinking
Slogan
· We exist because we want to get result that every one has their most satisfaction with reasonable price
Management mind
· Quality is answer
· Win-Win strategy
Break
↓
Secure
↓
Distribution
↓
Down price
3. 3D TV launching background
1. Since Movie ”Avatar” is a box office hit, 3D movie
is produced and played steadily.
People are gradually interested in 3D.
2. People’s interest turned 3D movie into 3D TV at home.
3. After world-cup in 2010,
people predict 3D TV at home
TV technique competition is turned
monitor’s thick and HD into 3D.
▶ After launched 3D TV
Ⅰ. 개요
미국의 각 주에서 미술 교육과정은 NAEA에 의해 개발된 기준을 토대로 미술과 교육과정이 실시되고 있다. 재료, 기법, 과정을 이해하고 활용하기, 구조와 기능에 대한 지식 활용하기, 주제, 상징, 아이디어의 범위를 선택 평가하기, 역사, 문화와 연관시켜 미술 이해하기, 자신과 타인의 작품
2) Masstige
Masstige is a marketing term meaning downward brand extension. The word is formed from the words mass and prestige and has been described as prestige for the masses.
The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses." Masstige products are defined as "premium but attainable," and t