Product2
"Einstein milk"
Einstein milk - for baby Einstein milk - brain
Product3 - well-being milk"
VIP vitamin milk delicious milk - organic high calcium and Glucosamine milk
Because of this, Namyang can attract various consumers and earn more profit.
2. Price strategy
Namyang has a dualistic price strategy, which means two parts of price bundle. Namyang sets a high price for hi
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
Latest, Interest in healthy beverages is increasing. So, Busan, South Korea, as well as around the world has increased interest in rice wine. Current trends and export opportunities are expected to be available.
③ Successful examples of overseas expansion
It holds successful practice overseas and has exported their products to Japan. For more information, presented in part will Exports.
products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
*Institution of the Korea
Marketing is the process of defining market and managing for creating and maintaining trades which can satisfy objects of individual a