local enterprises. Shortening the time for developing the distribution channel through a joint-venture with state-operated company
E-Mart: local state-owned company = 98:2 => by joint venture, solve the problem of Kwan-si and maintain the nondiscrimination policy against local employees.
B. Product strategy: Adopting differentiated pricing strategy and providing advanced services
oflocal knowledge of the highly fragmented Mainland market, foreign players have yet established significant presence in the mass market and in second- and third-tier cities.
Sources ofproducts
Foreign cosmetic products sold on the Mainland can be basically classified into three types: imported, self-manufactured by foreign brand owners and produced by local OEM factories. The imported goods
Local Coca‐Cola organization consists of Coca‐Cola Korea Company and Coca‐Cola Korea Bottling Company. And those are independent corporate. Coca‐Cola Korea Company charges of making juice, protecting brand, promoting brand. Coca‐Cola Korea Bottling Company, as a corporation of Korea, charges ofproduction ofproduct, distribution, and customer service.
3. Brand
of the product.
In an attempt to clarify the situation, John Pemberton declared that the name Coca-Cola belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to forc
of total restaurant industry.
Family restaurant’s market size, based on top 8 companies’ sales, is about 4,191 억원 which is 12.1% increase compared to the last year, 2002.
Whereas fast food market is in maturing stage, family restaurant market is yet in growing stage.
Steak & Salad
For family & friends
Localized dishes
Abundance with luxury
Steak, bushman bread & sweet potato