in American cultural
Chinese news organizations
Xinhua, China daily, CCTV
International news organizations
CNN, NewYorkTimes
Korean news organizations
Chosun daily, KBS, SBS
What Happens as Google Uncensors Search in China? (2010-03-25)
Publishing interviews of Chinese users
Generalized public opinion of China
Chinese users “We approve Google’s stance”
Call into question:
Public perception (awareness and reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media and also as a form of product placement in many visual media. However, since FedEx’s main targets ar
publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Active investment in welfare of employee such as stock option, my home system
Local employment of 98.7% and superior compensation
Executing loc
in revenues for the year ended June 30, 2009, down 8% from $33.0 billion in fiscal 2008.
ⅲ. Products
Since its foundation, Dow Jones has made a number of acquisitions expanding into a large media company with three major components 1) Consumer Media Group includes the many editions of the Wall Street Journal across the world as well as WSJ.com, Barron's, MarketWatch and the Far Eastern Econ
media formats(especially younger viewers).
But the central technology of digital media enviorment, internet has begun to foster an interactive relationship between news producers and audiences. for example, CBS operates a 24-hour online news and offers a blog, called 'Public Eye', enabling visiotor to post public comments. and most news sites established blogging section. By these interactive