Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
3. Columns 4 to 7 indicate, for each item, the purchase unit which is the size of the shipping container (ground beef comes in 10-pound bag), number of purchase units (there are six 10-pound bags in a purchase unit of ground beef), cost per unit (a 10-pound bag of ground beef costs $28.50-or $2.85 per pound), and total cost of the item (six 10-pound bags of ground beef at $28.50 equals $171).
PROCESS
OF KOREAN SPA
PURCHASING CHANGE
OF CONSUMER
PAST
PRESENT
한국소비자들은
전통적으로
체면, 명분
공동체의식
강함
그에 따라
타인을 의식하여
타인이
인정하지 않은
제품은
소비하지 않음
1.디지털 환경 속에서
정보에 대한 접근성 증대
시공간 제약이 사라져 제품구입, 서비스이용의 편의성UP
The reason of increasing in processed food.
As household’s income increases, the relative price of time rises.
The relative price of time rises and households choose purchasing more processed food for saving time.
Increasing of income invokes increasing of processed food.
3-1. Change in the view of consumer decision making process
The assumption on the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con