1. 실험에 대한 개관과 이론
1) 개관
읽기 이해력(reading comprehension)은 단어 인식을 포함한 인간 지능의 여러 성분들을 연구하는 데 이용되어왔다. 이 실험에서 읽기 이해력은 실험 참가자들이 이야기를 이해하기 위해서 형성하는 mental model을 연구하기 위해 이용된다. 실험 참가자들은 실험에서 제시
Users are not professional users
Lack of education focused on the use of information technology
Frequency of use will sometimes be low
Low motivation for practice, for reading directions and for formal training
=> Design methods need to focus on enabling the development of an instant mental model that allows useful interaction
Example of The Dutch railway company
Mismatch of designers
model itself, and the values that are expected to be created through the new model.
II. Current Situation
A. External Analysis
자료 : 닐슨코리아클릭
The graph above shows how the mobile users are using the internet. It tells us that most of the smart phone users are using the internet service for searching basic information, reading news articles, and talking
Model’s Baseball-related behavior.
EX) College student Mr. Lim
Mr. Lim is the maniac fan of LG Twins and he is attending university in Seoul. He starts his morning with The LG Twins cheer song as wake-up morning calls ringing. Monday morning, he checks the LG Twins’ weekly game schedule through the Internet, and read the baseball section of newspapers on the way going to school. In the sch
reading the market changes and earning a profit record is very important in this industry, people tend to concentrate own job. It cannot be intimate with each other than other industry which the team work is important.
There are several well organized departments in Morgan Stanley. Each department has its clear job if there is no project team. He is a deputy section chief, so he has not much inf