from 1,500 won to 4,900 won
- Similar quality of “Kraze Burger”: even the price is less than quarter of Kraze Burger’s.
Main characteristics: Pursuit of slow food : Cooking after ordering
- Longer lead time but maximizing customer satisfaction in terms of price and taste
- The most emerging local burger shops around Anam these days
- Main competitive brand against Young-Cheol
Competitive Analysis
Harry and David was established as organic company early in 1900 and it has 125 stores in USA. This company grasped the appropriate trend of the world and used Niche Strategy well. Nowadays, as our lives become wealthier, people no longer think food as just the means of relieving hunger. In other worlds, the perspective on food was changed into more about quality from quanti
from the air force, many employees feel that their superior are hard to communicate with and don’t have the courage to complaint whether it’s about work or the superiors themselves. This vertical structure needs to be changed in order for t’way Airlines to improve.
2.Extrinsic
Location of offices
- Build dorms or hotels or form partner ship with hotels or resorts that are nearby
not the least thing that we can learn from this story is, the importance of customization and customer satisfaction. The firm even operates an exclusive service manager for customers, consulting with them to maximize satisfaction. Also, they operate a casual waiting room, planning to operate a shuttle vehicle, provides customers related industry’s network, all for customer’s satisfaction.
competitiveness is to build a strong brand image. Currently, as result of survey and FGI which we made said, The Face Shop has failed to deliver clear brand image which distinguishes The Face Shop from other competitors. Although The Face Shop tries to make its brand image as a natural cosmetic brand, comparing to other competitors like Innisfree or Skinfood, the company’s image is relatively v