of fundings
Created somewhat more solid channel structure
Brand consolidation and Profit maximization
Customer-Centric Approach, with enhanced A/S
Requires huge initial investments
May damage brand luxuriousness (?)
VW
Advantage of securing the coverage of distribution channels of vast areas while it would suffer from inefficient overlapping costs, and damages on the brand image du
of public transportation, coupled with the improvement of metropolitan transportation.’ and its visions is "Happy Together with Citizens", 5678 SMRT. Both mission and vision try to emphasis this company is trying to make citizens happy.
4.6 Skills
They focus on improving citizens’ satisfaction and try to build good image for Seoul city. Therefore they are more ethical and friendly to cust
satisfaction with those kinds of products, also spending less money (relatively).
We thought HYUNDAI could make extended brand. For example, Veloster watch, Veloster trouser or T-shirts. Launching this kind of products could broaden the approach channel so that consumers can easily be exposed to Veloster brand itself. Furthermore, consumers could spend less money, while having Veloster product
personal customers.
So CESCO launched two new marketing strategies. One was Humor Q&A Board for the friendly image; the other was CESCOman for image of professional service. Q&A board make CESCO has better name (brand) recognition on the internet using viral marketing among the customers. Advertisement of CESCOman adds professional images. Also they began CESCO members zone mark Campaign for th
Introduction
Hospitality industry begins from transportation. Traffic problems often used to happen in places where many people concentrate such as airports, department stores, hotels, restaurants and hypermarket. One of the worst traffic problems is parking problem. Especially, in case of airport parking lot, it needs effective parking system for fast boarding time. Therefore, in case of Inche