rategic problems that IIAC must deal with. Also, IIAC could benefit from extending its business to find other sources of revenue, in preparation for unexpected circumstances or changes in environment, such as economic slowdown. In regards to these problems, we have come up with two main strategies – growth and diversification.
A. Growth Strategies (Hub Airport)
For the discussion of our
Growth Strategies>
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
foreign brands so they can convey a sense of having a high social status.
2. Analysis of ZARA
1) Introduction of ZARA
① The history of ZARA
1963~1974 Foundation of Amancio Ortega Gaona INTITEX
1975 Open the first ZARA store in Spain
1976~1984 Spreading the ZARA store in the main cuties of Spain
1985 Overseas expansion to Portugal
1989 Expansion in New York of the America
of Apple's IPod made Sony's digital music player fall into bottomless fit,LED touch screen, Wi-Fi connectivity, and so on. But the sensations of
Also, Sony has steady growth in the global market for digital music players supported robust sales of Sony headphones, which secured the top position in the North American and Japanese headphone markets.(Sony estimate, as of May 2009)
5) VAIO™ PC
I. Introduction of currency wars
War using the exchange rate policy has been sustainable like Europe’s exchange rate policy in the early 20th century and Japan’s exchange rate policy after World War II. Recently, Economic purposes such as restoring slowdownof economy due to financial crisis and recovery of trade deficit are combined with political purpose and retaliatory currency manipul