smartphones’ user. We will try to see if a relationship does exist among the variables (intermediate variables and dependent variables).
Extent of researcher interference with the study: minimal interference
We will collect data from the users to indicate how satisfaction they feel with their phone. We will administer a questionnaire to the users, we won’t interfered with the user’s a
Research & Results
First, to ensure importance of ‘Smartphone for kids’ to children, our group surveyed to parent with elementary school children. May 20, we go out Gwanghwamun Station and asked for survey to parents who hung out with their children. As a result, 98 samples were collected. The survey results are as follows
○1 Children’s mobile phone use status (Question 1)
: More t
1. Introduction
LG Electronics has recently decided to raise one trillion won through new shares sales to prepare money to reinforce their businesses. They are planning to invest more than 60% of the money raised to the smartphone business. LG Electronics was once a leading company of the mobile phone industry reaching 10% of the world market share have faced many trouble after the industry ha
- LG Electronics is planning to raise $890million through new share sales
- Investing 60% to SmartPhones
LG is trying to bounce back in the Mobile Phone Industry
Before the popularity of the Smartphones, the main competitive advantages in the mobile phone market were:
Brand, Device specifications, Design and Price.
These were determined at the manufacturer’s competitiveness.
▶ Mobile OS market : Two-sided market!
▷ Two-sided market?
the market in which one or multiple platforms enable two user groups to interact
▷ Network effect?
the number of users on both sides of the platform is dependent upon that of each other’s
▶ Network effect
- Mobile phone makers choose mobile OSs preferred by customers
and customers tend to choose mobile OS