AS서비스 확충 필요
제조사 시장 점유율 AS 센터 수
팬텍SKY 14% 70
NOKIA 국내에서는 노키아, 모토로라 등이 기타로 구분되어 8% 50
MOTOROLA 98
한국 소비자들의 경우,
AS서비스의 질을 중시하여 서비스가 불만족스러운 경우에는 나쁜 입소문이 퍼져 회사 이미지에 큰 타격을 입을 수 있다.
- 그러
Good User Interface
Profiable
Capital Strength of MS
Compatibility
: with computer OS(windows)
Insufficient Demand
Software Market
: applications are not enough
Market share of domestic market
LG ranked No.2 mobile-phone maker constantly. But Pantech invested smart-phone more than LG. Vega series of Pantech is successful. So, LG may yield No.2 name in smart-phone market.
Domes
information and opinion as it is and frankly with SNS. For example, there is a case that smart-phone users in SNS demand service improvement to smart-phone maker. Consumers who use smart-phone had dissatisfaction to their smart-phone service like low-speed operation, limitation of using software and they exchange their opinion with SNS. So they acted group action for service improvement to maker
According to Gartner몶s research, whole world smart-phone applications (app) market has been expanded on approximately 4 times from 6.8 billion dollar in 2011 to 92.5 billion dollar in 2013. Also, 80% of apps in app market are paid apps. However, around the world, consumers prefer free-app to paid-app. To quote from U.S. market research firm몶s research results, December last year, th
smart-phone and feature-phone development units. Despite its status as the world’s third-largest handset vendor behind Nokia and Samsung Electronics, LG Electronics has been alarmed by its miniscule status in the market for smart-phones, which provide larger margins than conventional phones. The smart-phone and feature-phone design teams had been the key units of LG Electronics’ mobile commun