.
1.3 Scope of the report
Social Network Service의 특성상 온라인상의 활동내용과 사례를 주요 범주로 설정하였습니다. 특별히 하나의 기업이나 제품을 발굴하여 발표해야하는 과제이지만 교수님과의 상담 후 Social Network Service Marketing이라는 하나의 Marketing을 설정하여 보고서 및 발표를 진행했습니다.
Social Media – SixDegrees , MySpace
1997 - SixDegrees.com
Earliest form of social network site
Allowed users to create profiles, list their Friends and surf the Friends lists
Promoted itself as a tool to help people connect
Service closed in 2000
Reason for failure?
2003 - MySpace
Former Friendster users shifted to MySpace
more open in member acceptance
took the form
failures. Furthermore, this real/unreal connection creates a sense of responsibility for virtual good and creatures. A player does not want to see his or her crops, fish, etc. suffer from neglect, and so is driven by a sense of duty.
Social games on Facebook do create a form of distributed knowledge, but with an informational rather than a learning-based model. Users of Facebook-positioned socia
is obtained through neuromarketing. Understanding how and why consumers feel various emotions is the most essential step for all marketing strategies, since they can turn out to be a great failure if customers do not empathize with them. In a sense, neuromarketing, dealing with emotions and subconscious of consumers, encompasses virtually all kinds of marketing trends to come in the future.