1. What factors account for the success of IKEA?
① 낮은 가격 - 낮은 가격을 유지하기 위해서 매장 내에서 셀프서비스를 원칙으로 하고 있으며 모든 가구는 조립식으로 고객이 따로 비용을 지불하지 않으면 직접 자신이 조립을 해야 한다. 또한, 신제품 제작 순서는 가격을 먼저 책정 후에 그 가격에 맞추어서
of group. Basically LotteWorld suggest strict hierarchy system which mainly operated by managers who represent each department. And the roles of managers became ambiguous as LotteWorld’s department has been diversified and specified. And this complex structure cause many communicational problems with company’s strategy, system and style
The most noticeable problem caused between LotteWorld
style; and Adidas Sports Style, about sport style, with the main group within this one being Y-3.
2. Price: Adidas‘ products are shopping product, and able to penetrate the market by its proper price within competitors. Also Adidas practice price differenciation strategy to its products from sneakers to limited products.
3. Place: Adidas has selective distribution that distributes its produc
of executing the budget.
SAJO guarantees a retirement age of 55, and gives out bonuses at the end of the year based on their performances. Also, it offers several welfare systems by providing scholarship for the employee’s children, recreational facilities, and implementing staff training through both online and commissioned education.
4.4 Style
SAJO has an interesting and unique style rega
styles of path-goal leadership. Indicate how often each statement is true of your own behavior.
Key: 1 = Never 5 = Often
2 = Hardly ever 6 = Usually
3 = Seldom 7 = Always
4 = Occasionally
_____1. I let subordinates know what is expected of them.
_____2. I maintain a friendly working relationship with subordinates.
_____3. I consult with subordinates when facing a problem.
__