Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
the lowest in World’s 52 main economic countries.
However, although employment rates decreased and financial problems aggravated, Korean luxury goods market (Myungpoom in Korean) increased 12% in sales and has shown constant 10% market improvements since 1996 each year. In 2007, theKorean luxury goods market totaled 3 trillion won, ranking 3rd in Asian market (following Japan and Hong Kong)
the table, air transportation part which includes passenger, cargo, maintenance service, training service, building lease takes up more than 95% of the total revenue, so they need to focus on that type of business.
Korean Air made a low-cost subsidiary carrier called Jin Air. It is a premium short haul carrier. Their vision is “Global standard: Popular, Practical, Proper Safety.”
Operati
the movement to eliminate educational inequity by recruiting Korean most promising leaders in various universities.
Despite its successful start with staring on a TV program in 2008, it is getting through hardships with other competitors. Today it is ranked as the3rd one in its own business market. To cope with this situation, Gongsin needs to take actions and this study is about its marketing
The size of premium market in Korea has been growing even in the situation of depression and the size of the luxury market is large.
Luxury market growth
Korean luxury market size
Brand Global ·Asia Rank
HERMES 4th (Global)
CHANEL 2nd ~3rd (Asia)
LUIS VUITTON 2nd ~3rd (Asia)
GUCCI 2nd (Asia)
PRADA 3rd (Asia)
CARTIER 5th (Global) 3rd (Asia)
BUGALI 5th (Global) 3rd (Asia)
TIFF