The main point of our strategies is that we focused PLC cycle which means E-book reader is introduction.
Ⅴ. STP Strategies
ⅰ. Segmentation
First of all, we limit our market for domestic by geographic factor. Because recognition about e-book reader is pretty low in Korea, we suppose that Iriver need to get domestic awareness before doing abroad strategies. We specially concentrate on beh
segmented group by their needs. We choose four submarkets which are exercise lovers, studious people, health conscious and trendy followers. Among these submarkets, we choose to focus on health conscious and trendy followers according to the predict profit by looking as perception map. Our team suggests these two submarkets should be informed, persuaded and reminded continuously by promotion. We
the product or service related information, including pictures is given, and is connected directly to the homepage of discount coupons can be paid. Japan Coca-Cola also take advantage of this QR code shows an example of the good. New tea is released, the QR code in a print advertisement for Coca Cola promotional activities were inserted, which customers to scan QR codes with mobile payments can b
the 4th largest population after China, India and the United States. Roughly, half of the population (around 120,000,000 people) is under 29 years old; which means the nation has a large number of youths.
- Economical perspective
-The GDP per person in Indonesia is $2329. Since the number of population is large, this country is seen as a nation with high potential to have great power in
the sourcing of IKEA products with good function and quality, at the lowest possible cost (landed is store). TSO is operating under service agreements with IKEA Trading Agents.
Suppliers of raw materials
Sub-supplier
Components: Component suppliers are specialists in producing components that later become part of the final product (lamp holders, inserts for drawers, etc.)
Material: The raw ma