2008 Ireland, Austria
July, 2008 I Phone 3G launched
→ the potential of I Phone for the wider global use
August, 2008 chose India as the first market in Asia
Main problem: Apple is US-centric
Regional price differential
Lack of after-sales service
Do not consider a difference of culture and technology
The compulsory contract requirement
the iTunes media browser, the iLife suite of multimedia and creativity software, and Final Cut Studio, a suite of professional audio- and film-industry software products. The company operates more than 200 retail stores in eight countries and an online store where hardware and software products are sold.
Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, to sel
Apple has achieved a convergence among different types of mobile devices as well.
No other company has achieved such an accomplishment like Apple yet, but companies like Microsoft or Google are trying hard to catch up and outperform Apple.
5. 5 FORCES (Why did you choose O-S as an industry?)
NEW ENTRANTS => weak
Considering the importance of operating-systems company inthe value chain
In mobile product industry, Apple uses different strategy. Although Apple is maintaining the same brandand product image, and positioning itself in a similar manner, it is targeting on broader users. As a result, Apple possesses large market share in this sector. This sector consists of three products: an iPod, an MP3 player, iPhone, a smart phone, and an iPad, a table PC. Apple was the first to
Apple theiPhone is more than the sum of its parts. Arguably, the parts themselves are not that interesting as they are readily available from a number of sources and alternatives exist for most ofthe parts. What gives theiPhone its appeal is really the software that brings all these parts together and allows the user tointeract with the phone in a compelling way. AndApple, of course, develop