Pacific Airways. This new company began to operate passenger flights to Manila, Bangkok, Singapore and Shanghai.
The 1960s represented their coming of age. According to research, between 1962 and 1967, business grew at an average rate of 20 percent a year. So they initiated international services (another world's first) to Osaka, Fukuoka and Nagoya in Japan.
In the early 1970s, they started t
Pacific' is quite promising because Amore Pacific has excellent product quality, technical skills, and also the capital strength. And the brands in Amore Pacific are not that expensive to publics so they're very popular nowadays ; Number 1 cosmetic company in Korea. Amore Pacific has various kinds of brands in various concepts so it can respond the various kinds of customers.
In Indonesia, pe
L’OREAL and AMOREPACIFIC
1) Introduction
L’OREAL and Amore Pacific are major cosmetic companies. Both they are have various popular brands of every kind of beauty products as well as cosmetic. L’OREAL is definitely the best cosmetic company in the world which is especially popular in Europe and North America countries. And Amore Pacific is the most popular cosmetic company in Korea. W
PACIFIC’ as a practical business company could lead them concentrate on their core competency and reduce risk on management issues. Currently ‘Taepyunhyang’ has changed into ‘AMORE PACIFIC GROUP. Ltd’
(4) Core competency
a. R&D : AP is persistently investing on Research & Development due to the specialized characteristic of cosmetic industry. They invest 3% of annual profits on R&D
No understanding of Western Culture
- The failure of the fist product line of Europe S.A
- Amore Pacific could not sell any product
Hardly accessing to French Know-How
- It takes time for ‘learning’ to know different country
- Learning Curve
Operating with Native people
- Hired French cosmetic experts
- No Korean in Amore Pacific Europe now
Licensing the native brand
Licens