the image
that global company offering total care for customer's
beauty and health.
Changing social environment. Instead of serious, uncomfortable atmosphere, people tent to smooth, pleasant atmosphere.
Women's social advance is increasing
→ Organization culture that considering women.
If they have no fun, get out!
Senior like friend, Company like h
is occupied by Amore pacific’sRyu, LG’s Lien and Doori cosmetic’s Dangimeori. Amore pacific’sRyu isthe most popular brand with the amount of purchase as 39.7% until March, 24, 2013. It maintains first place for 4 years in a row. Following that, LG’s Lien takes 2 places and Doori cosmetic’s Dangimeori takes 3 place. Especially, Ryu makes 25.3% of sales in whole domestic shampoo market
ofthe brand LANEIGE. And the brand Mamonde is opened new stores and renewed old stores for appeal to local customers. There were launched 4 new stores in Japan. There were also high growth in Taiwan and Malaysia. The company strengthened its brand marketing through opening Sulhwasoo Spa in Hongkong.
However, there are Weaknesses and threats to the company against theses strong points. Just like
isthe first korean perfume produced in France. After a few days
later, It got a fame and this perfume occupied perfume market about 2.8% in there. There are many kinds of perfumes in there, so it was difficult to obtain that number of percentage. And nowadays they try to enter into another country
like China, Japan and so on. These factors attracted us so we were willing to look into Amore p
that time, people had started to seek for food which is immediately available regardless of its ingredients. But after experiencing a rapid change and having the better quality of life, people started to have deep interests in their health. As the first step to a healthy life style, recently people spend more time on cooking a nutritious meal with organic materials.
3) Broad Social Networ