아모레퍼시픽 마케팅전략(영문)
레포트 > 경제경영계열 | 등록일자 : 2010.06.30    doc  |  11 page  |  1,600원  |  적립금 : 48원 (구매자료 3% 적립)

 1  아모레퍼시픽 마케팅전략(영문)-1
 2  아모레퍼시픽 마케팅전략(영문)-2
 3  아모레퍼시픽 마케팅전략(영문)-3
 4  아모레퍼시픽 마케팅전략(영문)-4
 5  아모레퍼시픽 마케팅전략(영문)-5
 6  아모레퍼시픽 마케팅전략(영문)-6
 7  아모레퍼시픽 마케팅전략(영문)-7
 8  아모레퍼시픽 마케팅전략(영문)-8
 9  아모레퍼시픽 마케팅전략(영문)-9
 10  아모레퍼시픽 마케팅전략(영문)-10
 11  아모레퍼시픽 마케팅전략(영문)-11
미리보기 이미지는 최대 20페이지까지만 지원합니다.
 
추천자료
영문 in the company of men 남성 전용회사 영화 대사
[습득론] The Effectiveness of Negative Feedback and Its Different Methods on L2 Learners(영문)
영문 The place of Science and Technology in Modern Life 현대 생활에서 과학 및 기술 영어작문
[습득론] The Effectiveness of Negative Feedback and Its Different Methods on L2 Learners(영문)
[leadership, majority, minority] How Important Is It For The Majority To Respect The Rights Of Majority?
[경영전략] The Music Industry in the Age of the Internet -From Napster to Apple`s iPod(애플 아이팟 사례)
[반도체] The Principle and Application of AFM in semiconductor process
영문 Is it true that media pay too much attention to the personal lives of famous people 영어작문
영문 Is it better to be a member of a group than to be the leader of a group 영어작문
영문 Is traveling in a group led by a tour guide the best way to travel 영어작문
 
 
소개글
아모레퍼시픽 마케팅전략(영문)에 대한 자료입니다.
 
 
목차
- Intro
- Financial information
- Annual balance sheet
- About CI
- SWOT Analysis
- STP
Segmenting
Targeting
Positioning
- Conclusion
 
 
본문내용
The human resources have been also innovated. As a global company, it aimed at hiring employees from its own local market, instead of sending head office’s employees. The company classified its cosmetic market the two Asia and Latin America as the newly rising market and analyzed as the market that is growing up rapidly. The Korean wave is washing over whole Asia, so the brand awareness of Republic of Korea is grown up. The Korean TV show, soap opera Winter Sonata 겨울연가 or 冬のソナタ succeeded in Japan. At the one of the golden periods is also related to the products sold out about by 8.39 billion won. There was 1.18 million pieces of the Original Sound Tracks, 1.22 millions of novels, 0.47 millions guidebooks, and 0.47 millions of DVDs at a year. It was the first time that the Korean contents are realized as the one source, multi uses. After that, the fans of the TV show have visiting filmed location. Andong, the hometown of the actor Ryu_Shi-won’s the number of visitors are getting larger and larger, too. And Dae Jang Geum, the Korean tv show was succeeded by 0.16 billions Chinese fans.
Furthermore, China joined WTO World Trade Organization, it will weaken the tariff and the non-tariff barriers and strengthen its rapid economic growth. The brand of the company, Mamonde and LANEIGE was successfully introduced to China and other Asian countries already. In China, the company enlarging the market share with the basic products of the brand LANEIGE. And the brand Mamonde is opened new stores and renewed old stores for appeal to local customers. There were launched 4 new stores in Japan. There were also high growth in Taiwan and Malaysia. The company strengthened its brand marketing through opening Sulhwasoo Spa in Hongkong.
However, there are Weaknesses and threats to the company against theses strong points. Just like the newly rising market, the company classified North America, and Western Europe as the advanced market. Against the newly rising market, there are a couple of problems from the market and its circumstances because it is already advanced or developed very much. They influence each others’ financial status too sensitive. Lately, the market is depressed extremely and growth is slowdown. There are also too many competitors, already. The company has to solve the problem, such as distribution network which dominated already, and prejudice of the market. Like United States of America, difficult raw material evaluation is the one of the big problem. The evaluation procedures are different for each country. The company has to fix the products’ raw materials to fit each country’s evaluations. It could waste the company’s resources and efforts. There are also threats at the newly rising market, too. Because of same opportunities for the company, almost every global beauty companies are focus on the market. So it is concerned with oversupply which caused by the excessive competition. Especially China, Multinational companies are expanding their business. The situation and opportunities are same. So these things are threats for the company. Finally, FTAs Free Trade Agreements are also threats. The company’s world brand value is ranked at 19th, so there are 18 threatening competitors. Through the FTAs, such as ROK-EU or ROK-U. S., high-end brands’ competitiveness could be weakened. The company could be exposed to existing competitors’ aggressive marketing. They can attack the company by price cutting and the company cannot endure it.

- STP

Segmenting

AMORE PACIFIC divided a cosmetic market into specific groups and made subordinate brands to satisfy their needs. The segmentation was progressed by demographic factors like age, gender, income and nationality. The cosmetic users’ age range is from middle or late teens to old people. The customer’s interests of cosmetics have a tendency to differ from age. Younger people are interested in the color tone cosmetics and old people are interested in anti-aging wrinkle care and whitening. AMORE PACIFIC divided market into younger people like students, people in the prime of the life like office worker and old age. As for gender, Man and women, both of them use cosmetic, but women use cosmetic more than man do. Man’s cosmetics are focused on cleansing, moisturizing and simple make-up. On the other hand, woman’s cosmetics are various. Also cosmetic products are formed by price level. Cosmetic consumers tend to buy cosmetic according to their income or consume over their ability to pay. Cosmetic market is expended to worldwide market. AMORE PACIFIC exports cosmetic to foreign country.


Targeting


AMORE PACIFIC subordinate brands are composed to target each segment. First, AMORE PACIFIC, itself is formed one brand. AMORE PACIFIC is being part of the department store and targets in people who visiting department store want high price and qu
 
 
the, and, of, to, is, in, The, are, company, its
 
 
연관 자료
특집 : 공업교육의 과제와 발전방향 ( 1993년도 제1차 학술발표회 ) ; 생산자동화와 기술 , 기능인력문제 ( Special Issues ( Contribution to Seminar held on June . 16 . 1993 . ) ; A Study on The Education and Training of Engineer Technician and Skilled Worker in The Trends Toward Factory Automation
논문 : 정 (淨)의 인물유형화 기능과 그 의미 ( The Function of the Character - Stereo - typing of Jing (淨) Role and Its Meaning in Yuan-Zaju (元雜劇) )
The Analysis of Decent Work Concept of the ILO and its Implications for Korea and Brazil -
Business Culture and Development of the E-commerce Industry - In case of Amazones in America
특수교육 법규 및 행 , 재정제도의 개선 연구 ( A Study to improve laws and regulations in education for the handicapped , and its administrational / financial system )
오늘 본 자료
오늘 본 자료가 없습니다.
장바구니 담은 자료
장바구니가 비어 있습니다.
이 분야 인기 자료
무인 커피전문점 창업 리포트
Rondell Data Corporation의 조직...
[컨테이너선] 선사의 전략적 제휴
[항공사경영론] 우수 항공사 서비...
[항공사경영론] 항공사 서비스 사...
이 분야 신규 자료
고객만족경영 개념,효과,방법 연...
SWOT분석 개념과 장단점 분석 및 ...
넷플릭스 성공요인과 SWOT분석 및...
언택트 소비/서비스 개념, 사례 ...
경영학개론
함께 구매자료
아모레퍼시픽 마케팅 전략(영문)
아모레 퍼시픽 경영 사례(영문)
아모레 퍼시픽 국제시장 진출 전...
아모레 퍼시픽 국제경영전략(영문...
저작권 정보
해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용,무단 전재·배포는 금지되어 있습니다. 저작권침해, 명예훼손 등 분쟁요소 발견 시 고객센터에 신고해 주시기 바랍니다.
서비스이용약관 | 개인정보취급방침 | E-mail 수집 거부 | 제휴 및 광고문의 | FAQ
이메일 무단 수집 거부
본 웹사이트에 게시된 이메일 주소가 전자우편 수집 프로그램이나 그 밖의 기술적 장치를 이용하여 무단으로 수집되는 것을 거부하며, 이를 위반시 정보통신망법에 의해 형사처벌됨을 유념하시기 바랍니다. [게시일 2003년 4월 2일]