and Zambrano meet every month
-> More centralized than competitors
Structure divided in 3 regions: North America, South America andthe Carribean, Europe and Asia
-> Efficient structure compared with competitors
How to manage this structure?
Thanks to IT !!! thisisthe big point !
.25% of sales in 1987 -> 1% in 1999
Heavy investments (satellite for example)
Top
inthe country with nearly 400 different models, making Mexico one ofthe most varied and fulfilled automotive markets inthe world. While Lancia and Lexus are due to arrive in 2009, the only missing "mainstream" makers, Citroën and Kia, have given no official advice, although the latter has commented so inthe past.
In Mexico City the "Hoy no circula" ("Today you can't drive") program is i
the World Steel Dynamics/Metal Bulletin Annual Steel Success Strategies Europe Conference in London, Aditya Mittal, President and chief financial officer of Mittal Steel gave a speech, among which quoted;
“Forthe first time inthe history ofthe steel industry we have been able to sustain value in an over-supply environment by temporarily cutting production. Thisis a major step change in th
toincrease profits. By businesses entering international markets, the world has become one community making business globalization naturally.
Globalization of Companies
1) Standardization
The definition of standardization can be divided into two groups which are marketing program and marketing process. The standardization in marketing program is a process which product design, product po
1. Emerging Markets
2. LG Electronics case
3. EMGC and Flagship Companies
4.TheInvestment of Emerging Market
Emerging Markets
Introduction
Economic growth of developing countries is relatively high.
rapid industrialization the country.
<글로벌 GDP비중>
<출처:IMF>
The proportion of emerging countries GDP is expected to achieve 50% of World GDP.
Emerging Markets
“Emerg