Makggeoli boom. On a point of economic view, theinternational recession starting from the United States in 2008 has stimulated Makggeolito be popular. More people drink relatively cheaper alcoholMakggeoli as they are badly off because of depression. The price of 750ml bottle ofMakggeoliis 1,300won in a convenience store. On the other hand, the price of 350ml bottle of soju is 1,450won, and t
of price bundle. Namyang sets a high price for high quality products which competitors do not produce. For example, delicious milk - organic, VIP vitamin milk, high calcium and Glucosamine milk are relatively expensive than other products. Therefore, Namyang has a monopolistic power inthese products andis able to get more profit.
In contrast, Namyang sets a similar price or normal price for n
Alcoholindustries is one ofthe typical industries using the advertisement model
We are exposed to many beer advertisements using models,, humor, and music.
Beer advertisements are typical in using the advertisement model related with model, humor and music. For an example not only beer but domestic markets of all alcoholindustries all use famous celebrities as models in advertisement. The
in US, the supermarket takes a most ofthe place and fountain outlets and lastly vending machine. When these industries became active CSD industry gets profit together.
-Well being trend, were the threat for CSD industry
People started to feel that the CSD is bad for health. They start to buy non – carbonated beverages like juices, sports drink, or water.
Exhibit 7 Non-Alcoholic Re
The alder tree
1-5. Who needs Morning care
-Busienss men who often attend drinking parties or women who dislike alcohol
-Business beginners who find it difficult to break atomosphere by leaving the drinking tables.
-People who would like to take careof colleagues and friends in parties or gatherings.
2. COMPETITION
1. Background ofmarket establishment (domestic)80% ofalcohol c