to do with its original product, cars. By using brand extension strategy, consumers can approach those brands while not buying cars. However, they feel satisfaction with those kinds of products, also spending less money (relatively).
We thought HYUNDAI could make extended brand. For example, Veloster watch, Veloster trouser or T-shirts. Launching this kind of products could broaden the approac
the largest car market inthe world, nearly every fifth new car (19.9 percent) comes from the Volkswagen Group. The turnover increased in 2006 to 104.9 billion Euro (2005: 95.3 billion). The result according to taxes amounted to 2.75 billion Euro inthe last financial year (2005: 1.12 billion).
The Group consists of eight brands: Volkswagen, Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda and V
in 1817 in Germany and is now one ofthe ten largest car manufacturers inthe world. There are more than 14 million BMW vehicles on the road today.
As a company producing high class automobiles, BMW operates in a segment that grows faster than the general automotive market. Today, one out of ten automobiles sold is a premium vehicle, andthe numbers are expected to take off. BMW shows promising
The Vienna Convention is a treaty concerning the customary international law on treaties between states. It codifies some groundwork ofinternational law trying to protect the ozone layer. The US was the one the biggest producers and consumers of chlorofluorocarbons (CFCs) destroying the ozone layer, accounting for 40% ofthe whole world. However, since 1978, the US has banned the use of CFCs in
The challenge
Volkswagen Financial Services pursues a consistent CRM strategy in customer care. Processes and company organisation structure have been organised according to customer groups and aligned to customer requirements. To support this organisational change, an IT structure was required which allows
A standard view of customer data,
continuous process support fro