the household appliance industry where competition is intensifying and product differentiation is becoming increasingly difficult as the technology is mature and widely available. In such a situation, strong marketing and promotion capabilities and brand recognition can provide the final thrust for consumers to purchase one’s products instead of one’s competitors. As already mentioned, sinc
region and are severely excluded by other regions, it would have a number close to 1.
By using these two methods, we can clearly observe regionalism not only concerning the sentiment preferring to a particular party based on a specific region but also concerning the antagonism to a specific party having a basis on a particular region.
Development ofregionalism and political background
A
of administrative body and corporate management is dominated by those Chinese. The types of business that Chinese people are taking parts are so various that the number of Chinese corporates reaches up to 110,000 most of which are merchandise sellers, restaurant business, trading business and so on. Chinese manufacturing companies are about 10,000 in scale and specialized in the fields of machine
of commercial airplane revenue historically from customers outside the United States
2. Manufacturing, service and technology partnerships with companies around the world
- Contracts with 22,000 suppliers and partners globally
3. Research, design and technology-development centers and programs in multiple countries
4. More than 160,000 Boeing employees in 49 states and 70 countries
The safety is the most basic factor in air-line industry
2) Old and aged aircrafts and their cabin => a lot of costs to change the aged aircrafts to the newer aircrafts
3) ‘Guam blasting accident’
4.3 Opportunity
4.3.1 Foreign Demand Increase
1) Foreign tourist 7 millions
2) National differentiated marketing for foreigner’s tourism & extention of Korean Culuture
3) Regionally