6)Facilities offered by thethemeparks
Accommodation, hotels and other tourist facilities, provide services so that tourists can stay overnight during their travels. Other facilities necessary for tourism development include tour and travel operations, restaurants, retail 638 outlets, souvenir shops, financial facilities and services, tourist information offices, public safety facilities and
Euro Disney: An America in paris
Service marketing
1. What business in Euro Disney in? And what is the market?
Euro Disney is in the entertainment business or more specific thethemepark business. The main market is kids since Euro Disney is all about the Disney characters. But Euro Disney also tried to make a resort so the aim is more towards families and maybe not kids exactly. Kids
New Leadership
1984 Michael Eisner 회장 겸 CEO로 취임
■ 1986 “Walt Disney Production”에서 “The Walt Disney Company”로 사명 변경
사업부문 축소, Jeffrey Katzenberg, Gary Wilson 등을 영입
■ 회사의 목표 재 설정
● 세계 최고의 엔터테인먼트 기업으로 유지
● 연간 20%의 성장률 달성 및 그 이상을 주주들
Theme Park>
- Themepark : place where an unified environment or an atmosphere is created on a regular theme.
- There are Several Events, Shows and Spectacles.
→ In short, Themepark is a “Leisure Space.”
Themepark
vs
Amusement park
Common point : charges fee for rides and other facilities
What’s the difference? : Built on non-daily based theme
Expenses and operating costs shortage
Difficulties in selecting the next operating principal
Competitive driving to similar themepark
Disneyland Park
Disney California
Adventure Park
Dining
Shopping
Attractions
1. They are various of theme
2. Attractive point to All people
3. They Create Added value