the best-selling digital audio player series in history. There’s no one who doesn’t know about theiPodand its service, iTune. We wanted to know what brought this huge success, and how they conducted its extension program tothe world market.
2. iPod & iTune
2.1 ProductiPodis a brandof portable media players designed and marketed by Apple. As of 2008, the current product line-up
is focused with famous singer
Who should I target my ads??
Our main target isthe 10-30 tothe consumer
The desire to buy expensive phones is high, consumers are sensitive to new
trends and target.
the customer is exposed a lot ofto mass media, magazines, Internet etc..
What isthe goal of advertising?
The rising interest through Direct / indirect experience inthe iPhone
Apple expect individual commitment and performance above the standard for their industry. Only thus willApple make the profits that permit them to seek their other corporate objectives. Each employee can and must make a difference. Inthe final analysis, individuals determine the character and strength ofApple.
(6) Team Spirit
Teamwork is essential toApple's success, for the job istoo
in Saudi Arabia since there are not enough service centers or repair centers.
- SAR (Saudi Arabian Riyal) has a pegged exchange rate tothe U.S. Dollar.
Therefore, the value of Dollar greatly affects the price of U.S. products inthe Saudi Arabian market.
- Apple products are sold relatively expensive inthe Saudi Arabian market.
in Saudi Arabia>
-3.75 SR is pegged to 1
Apple capitalized on the knowledge of what their core consumer wanted and how to deliver it in a way that you no longer thought of portable music devices as MP3 players…they are now iPods with no substitute.
iPod Branding
Apple has accomplished what others have tried but only few have succeeded in…making your brand name more common than theproduct category. Do you say Kleenex or tissue,