to-nature products: Traditional Korean foods are considered one of world’s healthiest diets, with a heavy dependence on soybean-related ingredients
2. The Pulmuone founder’s vision that emphasizes a “love for neighbors” and a “respect for all livings beings
3. The mixing of corporate values with strong results, forging formidable Obstacles fornew players and generating newmarkets fo
in China
Supply E-Mart Tianjinwith its new product Act’z
Supplying more than 500 stores in China gradually
: starts to focus on the Chinese Market
Environment friendly production infrastructure
Putting a lot of effort in building environment friendly infrastructure
: re-using water from the factory for agriculture
Comprehensive improvements by periodically checking produ
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% ofthe respondents said "Appearance influences the success intheinterview," and 94% ofinterviewers confessed that they consider the appearance ofthe applicants during theinterview.
2) New words for fashionable
to customers by reinforcing core services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. Forthein-fligh
of local employees through various career development courses.
Foreign companies that were successful in entering into Chinese market choose the Joint venture.
It is advantageous for a Joint venture to transfer technology and management skills to Chinese local enterprises. Shortening the time for developing the distribution channel through a joint-venture with state-operated company
E-Mart: