I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
period is to introduce the free market system and to allow its economy to be operated by the market forces. In addition, China has been promoting foreign investments in China and international trade with other countries. As a result of innovative changes in its system, Chinese economy has rapidly grown over the past several decades, and it has become the most important issue in global business.
1 The definition of “Cause Marketing”
Domino Pizza
This menu is designed for helping children patient.
Whenever a customer buys this menu, 1,000 won is contributed.
Money accumulated in this way is contributed to Soul National University Hospital.
(중략)
The Effect of “Cause Marketing”
- Improved brand image
Fair Trade?
Fair trade is a trading partnership th
promotion, and an idea for having trades which can satisfy objects of individual and organization.
*Institution of the Korea
Marketing is the process of defining market and managing for creating and maintaining trades which can satisfy objects of individual and organization.
*Philip Kotler
Marketing is the process of obtaining some values which is corresponded with firm’s efforts of