Other indicators of Social Class
○ area of residence, possessions, family background, and social interactions
○ inherited status
- Status that derives from parent at birth.
○ earned status
- Status acquired later in life through achievements.
Social Class Indexes
○ Computerized status inde
several reasons.
Conspicious consumption
-related to social class
-The acquisition and display of goods and services to show off one's status
-Conpicious waste
; Visibly buying products and services that one never uses.
-product or service development
-messages
-media exposure
-channel selection
ex) Rolex watch is a strong status symbol for upper-class consumers.
consumption) 그들의 존재를 표시함과 동시에 여타 사회계층과의 경계를 확정하는 차이표시의 사회적 메커니즘
개념과 지멜(Simmel 1904)에 의해 다듬어진 트리클다운(trickle-down) 상류계층의 소비양태를 쫓아 답습하는 여타 계층의 모방소비를 뜻함
개념에 비추어 검토하면, 18세기의 소비 붐은 재화가 주로
consumption in the future.
After Lee Soo Geun recognizing ideal state that build strong body, he started the process of internal searching. In his memory, the best method that maintain good body strength is taking refresher. Maybe he had the experience that by taking the refresher in advance, he could maintain good body strength before hard work. So to protect body strength from hard work in
consumption)" 개념과 '소비주의(consumerism)'라는 개념을 혼동하지 않는 것이 특히 중요하다. 캠벨(Campbell, 1995)은 소비를 "어떤 제품이나 서비스의 선택, 구입, 사용, 유지, 보수, 처분"으로 묘사하나, 사회학의 관점에서 보다 중요한 것은 캠벨이 지적하듯이, 소비가 어떻게 역사적으로 일정형태의 '주술적인'