3. PL(제품책임) 문제 최근 상황
제품의 안전 문제는 주로 소비자나 사용자의 관심 문제였지만 이제는 제품의 생산자와 판매자에게도 매우 중요한 문제가 되었다. 예컨대 1975년에 미식축구경기를 하다가 다쳐서 불구가 된 미국의 한 고등학교 선수가 헬멧 제조업자를 상대로 소송을 제기하여 마이애
2. Impacts of I-Phone's appearance on the Korean domestic mobile phone market
iPhone opened up a new era of domestic smartphone market by expanding the market for the smartphone.
1) Immediately after iPhone was introduced into the market, the sales of smartphone increased from below 3% to 18.9%. So smartphones account for a huge portion of domestic mobile phone market. It means that iPhone re
SUMMARY
Callaway Golf Company
Callaway Golf Company had become the leader in the golf equipment industry by developing technologically advanced golf clubs that compensated for the poor swing characteristics of most amateur golfers.
Ely Callaway, the founder of Callaway Golf Company, understood the importance of the physics of golf, so much that he made the phrase, “you can’t argue with p
Thinking as an operational manager,
The waste (time & cost) from:
- Unskilled, new workers
hook problem
- Lack of capacity of KFS
supplier problem
Installing seat, the hook made of plastic is broken easily.
(why plastic? To reduce the cost)
However, it doesn’t happen in Japan
According to QC’s report
There’s a problem whe
ADVANTAGE
Cost reduction
- price competitiveness
Local production
-Improve Local Responsiveness
Decrease
foreign-exchange loss
Why?
- Excessive
cost reduction
- Side effects of
expanding overseas
production bases
Case study : Nokia
In 2007, recalled 46,000,000 cell phone battery that supply from Matsushita
In 2009, recalled 14,000,000 cell phone charger that