Cold Stone as an alternative and visit other shops that offer this type of convenience. Furthermore, in the way of promotion, it is necessary to show up more aggressive and active attitude. At the same time to maintain existing customers, Cold Stone must make an effort to attract new customers with, for example, online promotions or contests, which will help to increase the word-of-mouth.
of the entire beverage market, the changing health-consciousness attitude of the market could have a serious effect on Coca Cola. This definitely needs to be viewed as a dominant threat. Another possible issue is the legal side of things. There are always issues with a company of such supreme wealth and popularity. Somebody is always trying to find fault with the best and take them down. Coca Col
of firms
firms need to establish firm position and positive brand image to survive
Post 2000, Korean Wave caused increased
international demands
Recent focus well being
Etude – Strong Feminine image
Every middle / high school girl’s dream come true
Too diversified products without the focus.
Negative wordofmouth about the low quality
W
of information. Of course we referred ‘Koreapas.com’ and many internet site specially blogs which contain relevant information but we wanted to contain every restaurant around KU so we divided neighborhood into 4 areas then started to visit each restaurant and recorded information. Even concrete information of small and not popular restaurants (but to some people there also were place of thei
of stores, all of which are owned by the company and no franchises to guarantee the quality. Also Starbucks has diverse distribution channels. For example, it supplies goods to United Airline. Finally, in terms of promotion, Starbucks’ promotion is based on its image. It also puts emphasis on indirect advertisement like PPL and the effectof spreading by wordofmouth.
Above and beyond these f