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[마케팅] 현대자동차 인도진출(영문)

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레포트 > 경제경영계열
2008.01.11
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[마케팅] 현대자동차 인도진출(영문)에 대한 자료입니다.

Introduction
Hyundia and the Indian Market
1. Entry Strategy for the Indian market
(1) Time of Entry: Reason for launching Santro in India
(2) WOS vs. JV
(3) Positioning Santro
(4) Indian car market’s geographical and environmental characteristics
(5) Characteristics of Indian labor market
2. HMI’s Current Situation
Strategy for further maintaining in the small car segment
1. HMI’s strong presence in the small car segment is in danger
2. India, the battle field of small-sized cars
3. HMI’s next strategy for further maintaining in the small-size car segment
(1) Differentiate based on competitive quality
(2) Make continuous effort for cost reduction
(3) Create strong brand identity
Reasons for HMI to expand into the mid-sized car segment
1. Macro Factors
2. Demographic
Entering the mid-sized car segment
1. Challenges and Alternatives
(1) Present Image
(2) Target: High class luxury vs. Middle class
Conclusion
Appendix
Reference

본문내용

Introduction

In today’s business world, multinational companies from various industries all around the world are expanding their global reach, carrying their products, brands and services to even the most remote corners of the world. They encounter business environments that vary not only from their country of origin, but also vary greatly from each other. For this reason, foreign businesses adapt their strategies, mostly their marketing and entry strategies, to the local market. Following such global trends, businesses have built unique global strategies even within one industry, such as the automobile industry. As a solution for the saturated mature markets, leading players in the car industry are seeking growth in emerging markets. Many major players already are increasing their participation into emerging markets, mainly the BRICs industry, where the potential for market growth is high.

참고문헌

Analyst report
-Korea US China India Auto Industry Data Book, MiraeAsset, 22Nov2007
-Summary of 10 Issues in Auto Industry, MiraeAsset, 18Jan2007

News
-현대차 인도법인 쾌속질주, 한국경제, 04Apr2006

Web-site
-www.siam.in “Society of Indian Automobile Manufacturers

#the #of #in #and #to #Hyundai #is #car #India #for

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