[생산운영관리] Quality Function Development(QFD) -Bagel Sales Double at Host Marriott(영문)

[생산운영관리] Quality Function Development(QFD) -Bagel Sales Double at Host Marriott(영문)-3

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소개글

[생산운영관리] Quality Function Development(QFD) -Bagel Sales Double at Host Marriott(영문)에 대한 자료입니다.

1. Introduction

1) What is Quality Function Deployment (QFD)?

2) QFD Background
(1) Traditional QFD analysis
(2) Mordern QFD systems

2. Main subject - Bagel Sales Double at Host Marriott

1) Host Marriott company profile

2) Host Marriott's situation

3) Customizing the QFD Road map for Host Marriott
-THE QFD in Host Marriot-

3. Another examples of QFD application

1) AT&T

2) Hewlett-Packard's

3) Kodak

4. Conclusion

5. References

본문내용

1. Introduction

1) What is Quality Function Deployment (QFD)?

Listening to voice of the market (customer).

It is a structured product development process which translates what the market requires into a program to create, manufacture, and deliver it.
In a QFD process, multi-skilled teams collaborate to arrive at a common understanding of the customer needs, and determine the appropriate technical requirements of each stage.

2) QFD Background

(1) Traditional QFD analysis
Step 1 : House of Quality
Step 2 : Part Development
Step 3 : Process Planning
Step 4 : Production Planning
- The heart of QFD is in the correlation matrices

House of Quality is a graphic tool for defining the relationship between customer desires and the firm/product capabilities. It is a part of the Quality Function Deployment (QFD) and it utilizes a planning matrix to relate what the customer wants to how a firm (that produces the products) is going to meet those wants. It looks like a house with correlation matrix as its roof, customer wants versus product features as the main part, competitor evaluation as the porch etc. It is based on "the belief that products should be designed to reflect customers' desires and tastes" (Hauser & Clausing, 1988) It also is reported to increase cross functional integration within organizations using it, especially between marketing, engineering and manufacturing.
The basic structure is a table with "Whats" as the labels on the left and "Hows" across the top. The roof is a diagonal matrix of "Hows vs. Hows" and the body of the house is a matrix of "Whats vs. Hows". Both of these matrices are filled with indicators of whether the interaction of the specific item is a strong positive, a strong negative, or somewhere in between. Additional annexes on the right side and bottom hold the "Whys" (market research, etc.) and the "How Muches". Rankings based on the Whys and the correlations can be used to calculate priorities for the Hows.

참고문헌

Steve lampa, Glenn H Mazur (1996) Bagel Sales double at Host Marriot

Yoji Akao Asahi University (1997) "QFD : past, Present, Future"

Glenn H. Mazur (1944) "QFD for small business"

Madu, christian N (2000) "House of Quality in a minute

James R. Evenas, THOMSON SOUTH-WESTERN :
Total Quality-Management, Organization, and Strategy 4th Edition.

Porter, Michael E. (1985) Competitive Advantage

Saaty, Thomas L.(1990) Decision Making for Leaders

Zultner, Richard E.(1993) The AHP in QFD

Nagamachi, Mitsuo (1993) The Art of Kansei Products

Gibson, jeff (1994) Health Care Services

Bodziony, Bob (1995) QFD and Deming prize Activities at FPL

#the #and #of #to #QFD #in #is #Host #that #product

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