소개글
[설득커뮤니케이션] Changing attitudes of the Korean mp3 player consumers(영문)에 대한 자료입니다.
목차
1. Emotional Marketing Strategy
2. Image Positioning
3. Current Status in Korea
4. Tarhet Survey
5. Survey Analysis
6. Method
7. Obstacles
8. Message in Advertisement
9. Conclusion
본문내용
2008 Korea's Most
Popular mp3 Players
- 1. iriver E100
-2. Apple ipod Touch 2 nd generation
-3.Samsung YEEP YP -PB2
-4.Apple ipod Nano 3nd gernation
-5.Apple ipod Nano 4th genernation
2007: 500 milion sales
Easy Use : USB
n0.1 Competitiveness in Korea