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Southwest Airline(사우스웨스트 항공사) 서비스성공요인(영문)에 대한 자료입니다.
목차
1.SWA’s Outline
2.Keys for success in services
3.Other factors of success
4.Conclusion
본문내용
About Southwest airlines
It is an American low-cost airlines.
Southwest is the largest airlines in the world by number of passengers carried per year(2007)
Southwest ,the 6th largest U.S airlines by revenue
As of May 3,2009, it operates approximately 3,500 daily
Company outline.. Before
Originally started to serve in Texas as Air Southwest on March 15 , 1967 by Rolling King and Herb Kellers
King described the concept to Kellers by drawing on a paper napkin a triangles symbolizing the route (Dallas, Houston, San Antonio)
First flight
In early 1971, Air Southwest changed its name to Southwest Airlines.
The first flight was on June 18, 1971 from Love field in Dallas to Houston to San Antonio
The start of service in June,1971 was accomplished with only 3 aircrafts, the fourth was added in Sep of the same year