소개글
[비교소비문화론] 소비자의 사회적 책임 의식과 좋은소비운동(영문)에 대한 자료입니다.
목차
1.The Appearance of
Social Conscious Consumer
2.Eco-friendly Consumption
3.Humanistic Consumption
4.The Future of
Social Conscious Consumption
본문내용
Developmental background
- outside : soaring oil price, environmental problem like greenhouse effect, legal regulation
- inside : ethical consumer who start to realize environmental problem
Residential environment influence your health a lot
ex) atopic disease
Trend of building : Energy saving and pollution reduction
→ it satisfies the wants related with healthy life as it consider not only functionality and stability, but also environmentality and consumer’s emotion