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레포트 > 경제경영계열

[호텔경영] Toyoko-INN 토요코인 호텔 분석

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레포트 > 경제경영계열
2011.07.26
28페이지 / hwp
2,100원
63원 (구매자료 3% 적립)

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[호텔경영] Toyoko-INN 토요코인 호텔 분석에 대한 자료입니다.

< Contents >

Ⅰ. Classifying Toyoko-inn
1. History
2. Location
3. Level of service
4. Amenity
5. price
6. Payment Methods
7. Size(the number of rooms)
8. Length of stay
9. Target market
10. Ownership & Affiliation
Ⅱ. competitor analysis
1. Busan Tourist Hotel
2. Haeundae Sunset Business Hotel
3. Comodo Hotel
4. Lotte hotel in Seo-myeon
Ⅲ. SWOT Analysis
1. Strength
2. Weakness
3. Opportunities
1) Increasing number of KTX users
2) Tour products related to KTX
3) Increasing the demand of inexpensive hotel(Business hotel)
4) Expanding the business in Busan(Seomyeon, Haeundae)
5) High reputation
6) Appropriate location to use a city tour bus
4. Treats
1) Open the nearby Seomyeon.
2) Price reduction of Arirang Hotel.
Ⅳ. Questionnaire
Ⅴ. Development Strategy
1. A new package product
2. Higher quality of meal
3. Various promotion
4. Price policy
5. Management of employees
6. Management of customers

본문내용

4. Amenity

For comfortable and convenient circumstances, the hotel provides other facilities such as enough parking space, conference room, upgraded room, free using of computers, printing machine, wireless internet, water purifier, washing machine and smoking room.

5. price

The price is Mid-scale and includes limited F&B service. Depending on the quality, the more service is, the higher price is. By their policy, they charge guests extra fee when the guest cancel the reservation. In addition, children who are under 13 are free. However, when ordering additional pillow and tower, they get charged about 10,000 won.
single- ₩60,500
double A - ₩71,500
double B - ₩82,500

twin- ₩82,500
business twin- ₩82,500
In this room, there are two sectors
for privacy.

Toyoko-inn offer special price policy for customers. By registering as a mem

#호텔경영 #호텔 #Toyoko #ToyokoINN #INN

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