Shinchang Market Revival Strategy

( Ha Young Kang ) , ( Youjin Song ) , ( Kyoungcheon Cha )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제1권 제4호, 45~52페이지(총8페이지)

TAG Shinchang Market, Revival Strategy

Revisiting TSI: How TSI Contributes to the Buyer- Seller Relationship

( Kyunghee Kim ) , ( Min Sung ) , ( Gang Ok Jung )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제1권 제4호, 10~17페이지(총8페이지)

TAG Revisiting, TSI, Contribute, Buyer-Seller, Relationship

The Role of Ties and Structural Holes in the Buyer’s Performance across Vertical Marketing Channel Systems: A Triadic Perspective

( Joohyun Nam ) , ( Sharon Smith ) , ( Mijin Kwon )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제1권 제4호, 72~78페이지(총7페이지)

TAG Triadic perspective, Tie intensity, Tie valence, Number of ties, Structural holes

Environmental Uncertainty and Interfirm Controls: The Moderating Effect of Honesty

( Junhong Min ) , ( Kyuseop Kwak ) , ( Jaeil Lee )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제1권 제4호, 22~29페이지(총8페이지)

TAG Honesty, Flexibility, Environmental Uncertainty

Effect of Pharmacy Store Image on Customer Satisfaction and Customer Loyalty in Over-The-Counter Drug Market

( Kwang Hae Lee ) , ( Jennifer J. Lee ) , ( Minhwan Lee )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제1권 제4호, 29~45페이지(총17페이지)

TAG Store Image, Consumer Satisfaction, Customer Loyalty, Over-The-Counter Drugs, Pharmacy

Hi-Tech Product Adoption: The Critical Role of Emotion as Intrinsic Motivation to use

( Hyun Jung Lee ) , ( Jae H. Pae ) , ( Jin Young Lee )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제1권 제4호, 1~10페이지(총10페이지)

TAG Emotion, Hi-Tech, Adoption

Effects of Product Targeting on Non-Targeted Customers

( Jinhwa Rhee ) , ( Sungkyun Moon ) , ( Moonki Rhee )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제1권 제4호, 52~64페이지(총13페이지)

TAG Promotion, Brand management, Targeting

ZARA in Korea: The Myth of Success

( Minjung Kim ) , ( Nguyen Van Thanh Truong ) , ( Joseph Ha )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제1권 제4호, 64~72페이지(총9페이지)

TAG Zara, Fast Fashion, SPA

The Mediating Effect of Trust and Value on Loyalty

( Yunyoung Hur ) , ( Seowoo Nam ) , ( Sergio W. Carvalho )  재단법인 서암순창장학회, Journal of Marketing Thought [2014] 제1권 제3호, 48~59페이지(총12페이지)

TAG Mediating, Effect, Trust, Value, Loyalty

Evolution of Trust in Exchange Relationship

( Sunkyu Jun ) , ( Sertan Kabadayi ) , ( Sungmin Ryu )  재단법인 서암순창장학회, Journal of Marketing Thought [2014] 제1권 제3호, 11~23페이지(총13페이지)

TAG Evolution, Trust, Exchange, Relationship

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