Revitalization of the Gil-Dong Traditional Market in Korea

( Jiyeon Kim ) , ( Minkweon Lee ) , ( Minsun Yeom )  재단법인 서암순창장학회, Journal of Marketing Thought [2014] 제1권 제2호, 58~69페이지(총12페이지)

TAG Revitalization, Market in Korea, Traditional, Gil-Dong

A Study on Building a Positive Relationship between Festivals and Participating Artists in the UK: The Case of Korean Cultural Centre

( Chris Seonjeong Ryu )  재단법인 서암순창장학회, Journal of Marketing Thought [2014] 제1권 제2호, 17~35페이지(총19페이지)

TAG Relationship development, Performing Arts Festivals, Participating artists, Cultural agencies, Korean Cultural Centre, Communication, Networking, Cooperation, Partnerships, Cultural Diplomacy, Cultural exchanges

Effect of Marketing Activities on Financial Performance: An Empirical Analysis

( Hyungkee Baek ) , ( Byeonggoan Kim ) , ( Moonki Rhee )  재단법인 서암순창장학회, Journal of Marketing Thought [2014] 제1권 제2호, 69~80페이지(총12페이지)

TAG Marketing Cost, Financial Performance, the Effect of Marketing Performance

The Relationship between Environmental Uncertainty and Opportunism in Marketing Channels: The Moderating Effect of Network Embeddedness

( Yanghoon Lim ) , ( Sharon Smith ) , ( Eunjung Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2014] 제1권 제1호, 22~43페이지(총22페이지)

TAG Environmental Uncertainty, Opportunism, Benevolence, Network Embeddedness Benevolence

What Determines Strength of Ties? Organizational Cultures as Key Antecedents

( Hyungoo Ko ) , ( Christina Chung ) , ( Minhye Park )  재단법인 서암순창장학회, Journal of Marketing Thought [2014] 제1권 제1호, 67~77페이지(총11페이지)

TAG Tie, Strength, Organizational Culture

Complementary Effects of Marketing Network and Structure Holes on Supplier’s Perceived New Product Development Performance of Buyer: Moderating Effect of Technological Uncertainty

( Kyoung Woo Lee ) , ( Joseph Ha ) , ( Hayran Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2014] 제1권 제1호, 50~59페이지(총10페이지)

TAG Network embeddedness, Structural holes, Technological uncertainty, New product development performance

Control Mechanisms for Protecting The Benevolent Partner in the Relationship between Marketing Channel Members

( Sungmin Ryu ) , ( Ken Hung ) , ( Jafar Mana )  재단법인 서암순창장학회, Journal of Marketing Thought [2014] 제1권 제1호, 43~50페이지(총8페이지)

TAG Benevolence, Vertical Control, Flexibility

The Conceptual Framework of Business to Business Network: Similarity and Difference of Strength of Ties, Structural Hole and Embeddedness

( Minhwan Lee ) , ( Yongjune Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2014] 제1권 제1호, 59~67페이지(총9페이지)

TAG Network Theory, Strength of tie, Structural Hole, Embeddedness, Social Capital

Why We Buy What We Do Not Want to Buy? Effect of Filed Pressure on Willingness to Buy in Face to Face Service Encounter

( Ichiro Furukawa ) , ( Chunji Jin ) , ( Assarut Nuttapol ) , ( Donghu Hahn ) , ( Ming-hung Kao ) , ( Zhuomin Shi )  재단법인 서암순창장학회, Journal of Marketing Thought [2014] 제1권 제1호, 1~12페이지(총12페이지)

TAG Filed Pressure, Willingness to Buy, Service Encounter, Service Category, Customer-Employee Relationship

A Development of a Retail Service Quality Model Integrating Its Antecedents and Consequences

( Hayran Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2014] 제1권 제1호, 12~22페이지(총11페이지)

TAG Retail Service Quality, Processing Service, Transaction Service, Access Service, Behavioral Intentions

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