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발행기관 : 재단법인 서암순창장학회130 개 논문이 검색 되었습니다.
The Rise and Fall of the Traditional Market in Korea
( Minkyu Park ) , ( Minkweon Lee )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제2권 제2호, 48~60페이지(총13페이지)
TAG Traditional Market, Channel, Competitive Advantages
The Economic Value of New Contents’ Updates in Online Games : Measuring the Abnormal Playing Times with an Event Study
( Tae Ung Kim ) , ( Daeyoung Kim ) , ( Mi-ryang Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제2권 제2호, 12~22페이지(총11페이지)
The Influence of Two Aspects of Dependence on Network Flexibility: As a Buyer Perspective
( Moonki Rhee ) , ( Sharon Smith )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제2권 제2호, 40~48페이지(총9페이지)
TAG Environmental uncertainty, Buyer dependence, Perception of supplier dependence, Network norm of flexibility
Baridream: Multinational Social Enterprise
( Jungmin Poy ) , ( Minsun Yeom )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제2권 제1호, 59~64페이지(총6페이지)
TAG Product, Social Enterprise, Strategy
Research on Trust in Strategic Alliances
( Jinyeong Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제2권 제1호, 40~46페이지(총7페이지)
Bureaucratic Structuring, Transaction Specific Investment, and Relationship Quality : Moderating Roles of Information Exchange between Manufacturer and Distributor.
( Sang Duck Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제2권 제1호, 1~14페이지(총14페이지)
The Effects of Network Intensity on Unilateral and Bilateral Control Mechanisms
( Hyejeong Cho ) , ( Daeyoung Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제2권 제1호, 50~56페이지(총7페이지)
TAG Environmental Uncertainty, Network Intensity, Control Mechanisms
What Made a Bakery Franchise No. 1 in Korea? The Story of Paris Baguette and Its Success Factors.
( Kyunghee Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제2권 제1호, 14~23페이지(총10페이지)
TAG franchise system, Paris Baguette, bakery, Korea
Study on the Users' Perspective Factors for Electronic Book Activation-Focused on the Case Study of Users Perception-
( Hyunju Jang )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제2권 제1호, 27~40페이지(총14페이지)
TAG E-book, E-book activation, Contents, E-book device, legibility
Ideal Frequency Exposure to Web Banner Advertising for Online Shopping Malls
( Yunyoung Hur )  재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제2권 제1호, 56~63페이지(총8페이지)
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