분야
pptxIntroduction
Starbucks SWOT
Starbucks HRM
Conclusion
Q & A
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Why
Starbucks?
Starbucks
About
Starbucks
Starbucks
Missons
Introduction
Everybody in the world enjoys the taste of
Starbucks coffee!
Why
Starbucks?
Starbucks
About
Starbucks
Starbucks
Missons
Why Starbucks?
Becomes a big company in ten years.
Why
Starbucks?
Starbucks
About
Starbucks
Starbucks
Missons
Starbucks Coffee Company
Starbucks opens its first location in Seattle’s Pike Place Market.
Howard Schultz joins Starbucks as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars
Schultz travels to Italy, where he’s impressed with the popularity of espresso bars in Milan. He sees the potential to develop a similar coffeehouse culture in Seattle.
Schultz convinces the founders of Starbucks to test the coffeehouse concept in downtown Seattle, where the first Starbucks caffe latte is served. This successful experiment is the genesis for a company that Schultz founds in 1985. Starbucks introduces Christmas blend.
Schultz founds Il Giornale, offering brewed coffee and espresso beverages made from Starbucks® coffee beans. 1986 Il Giornale introduces eggnog latte.
Announces innovative model for the marketing and distribution of Lionsgate and 2929 Entertainment’s new film, Akeelah and the Bee. Introduces Starbucks DoubleShot® Light in U.S. Acquires full ownership of Coffee Partners Hawaii, the joint-venture company that operates Starbucks retail stores in Hawaii and Cafe del Caribe, the joint venture company that operates Starbucks retail stores in Puerto Rico.
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